- PITCH NIGHT
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- ๐ ETH Turns 10, PR Masterclasses, and Tech Survival: Your Weekly Edge
๐ ETH Turns 10, PR Masterclasses, and Tech Survival: Your Weekly Edge
๐ How a Kiss Cam Scandal Turned Into $10M in Free Marketing (+ ETH Hits $75B)

Hey there, web3 legends and career climbers!
๐ฅณ The Birth of Smart Contracts Turns 10 Today (And You're Invited to the Party!)
Remember when your parents said crypto was just "fake internet money"? Well, Ethereum just hit double digits, securing over $75 BILLION in DeFi. That's more money than the GDP of several countries combined. Not bad for something that started in Vitalik's dorm room dreams.
Quick reality check: On July 30, 2025, Ethereum celebrates 10 years of changing the game. While Bitcoin walked, so crypto could run, Ethereum taught it how to fly with smart contracts. The network that powers everything from your favorite NFT to that DeFi protocol you definitely understand (wink wink)๐ is throwing the party of the decade.
Here's the kicker: The Ethereum Foundation is lighting up a special "Torch NFT" ๐ฅthat's being passed wallet-to-wallet among crypto's biggest names. Think of it as the Olympic torch, but for people who understand gas fees. Joseph Lubin kicked it off, and it's making rounds through the who's who of Web3.
Your move: Join the global livestream on July 30 at 10:30 AM EST and mint your free commemorative NFT. This isn't just another JPEG, it's your ticket to saying "I was there when..." Plus, with ETH trading volumes surging 25% around anniversary hype, being part of the celebration might just pay off.
And if you read this newsletter religiously when it drops, you might need to click on that link now!๐
๐ From PR Nightmare to Marketing Masterclass: The $10M Kiss That Launched 1,000 Memes
You know that moment when you're caught doing something embarrassing and wish the ground would swallow you whole? Astronomer's CEO lived it, on a stadium Jumbotron at a Coldplay concert. With his HR chief. While married. Yikes. ๐
But here's where it gets genius...
Instead of hiding under a rock, Astronomer hired Gwyneth Paltrow (yes, Chris Martin's ex) as their "very temporary spokesperson." The video announcing this has gone more viral than the original scandal. Talk about turning lemons into lemonade or in this case, turning a kiss cam catastrophe into a case study Harvard Business School will be teaching for years. ๐
The numbers don't lie:
Coldplay's streams jumped 25% (free marketing for the band)
Astronomer went from unknown to trending globally
Their new video got millions of views in 48 hours
"Coldplayed" is now officially in the dictionary (verb: to be caught cheating in public) ๐
Why this matters to you: Next time you face a crisis, whether it's a failed product launch, a Twitter mishap, or your startup imploding, remember Astronomer. They didn't just survive; they thrived. Ryan Reynolds' Maximum Effort agency orchestrated this comeback, proving that with the right strategy, your worst moment can become your best marketing. ๐
Pro tip: Start building relationships with creative agencies NOW. You never know when you'll need to turn disaster into dollars. And maybe keep your workplace relationships professional or at least away from kiss cams.๐

๐ฏ Tech Layoffs Hit 100K: Your Battle Tested Survival Guide
While Astronomer's making headlines for creative comebacks and a CEO losing a hefty paycheck, tech workers are facing a different reality. Over 100,000 jobs cut in 2025, and we're only in July. Intel alone axed 12,000 positions. Microsoft? 10,000. Even the "safe" companies aren't safe anymore.
But before you panic-update your LinkedIn, here's your action plan:
The New Rules of Tech Survival:
AI-Proof Yourself (Starting Today)
40% of developer layoffs happened because AI now writes code
Learn AI/ML NOW, not next month, not next week
Focus on what AI can't do: creative problem-solving, strategic thinking, human connection
Diversify Like Your Career Depends on It (Because It Does)
Master cloud platforms (AWS, Azure are hiring despite layoffs.)
Cybersecurity roles grew 35% while other tech jobs shrank
Side hustles aren't optional anymore; they're insurance
Network Like It's 1999
85% of jobs never hit job boards
Coffee meetings > LinkedIn requests
Join communities where hiring managers hang out (hint: not just LinkedIn)
Geographic Arbitrage is Your Friend
Remote work opened global opportunities
Consider markets beyond Silicon Valley
Your next role might be with a European startup paying US salaries

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In a 100K layoff market, qualified isn't enough. Be prepared.
Do this: Register + commit 30 min/day to one new skill. #TechSurvival2025
๐ Pitch Competition Alert: Your Shot at Millions
Mark your calendars, future unicorns:
August 2025:
AgeTech After Dark (Aug 31 deadline) - Perfect for solving aging problems
EforAll Pitch (Multiple dates) - Local competitions with mentorship
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September 2025:
SXSW EDU Launch (Sept 7 early deadline) - Education startups, pitch March 2026
3686 Festival Nashville (Sept 8-10) - Southeast's premier startup summit
October 2025:
SXSW Pitch 2025 (Nov 3 deadline) - The big one! 93% of participants get funded
Milken-Penn GSE (Apply now) - $80K for education ventures
AgeTech Open Mic (Oct 23) - Quick pitch opportunity
November 2025:
AWE EU Vienna (Nov 19-20) - XR/AR/VR focus
Web Summit PITCH (Nov 10-13) - Battle with 105 top startups
Year-End Power Moves:
Veteran Shark Tank (Dec 8) - $50K grand prize during Army/Navy week
CES 2026 Startup Stage (Apply now) - Multiple competitions, $25K+ prizes
Pro tip: Y Combinator Fall 2025 batch closes Aug 4th. Start that application NOW.
Ready to pitch? Pick ONE competition above and commit. Winners aren't just luckyโthey're prepared.
๐ฌ Still Reading? You're Already Ahead of 97% of Your Competition
๐ Quick Poll: What's Your Biggest Move This Week?
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๐ฐ The Million Dollar Question
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๐ฌ Last Thing: Drop Your Win
Made it this far? You deserve recognition.
Reply with your biggest win this week, whether it's a new job, a side project launch, a successful raise, or just surviving another week in tech.
Best story gets:
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Bragging rights forever
Who's ready to make moves? ๐
Share this newsletter like your career depends on it. Because in this market, it might.
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Former PepsiCo Exec Invented A Plastic That Dissolves in Water
If anyone knows a thing about plasticโs impact on the planet, itโs Manuel Rendon. The former PepsiCo executive and environmental engineer is using his 20 years of expertise to solve one of the worldโs biggest problems with Timeplast.
Up to 450 million metric tons of plastic are wasted each year. Microplastics seep into our bodies, and mountains of bottles pile up in the ocean. But Timeplast has patented a water-soluble, time-programmable plastic that vanishes without harming the environment.
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This is a paid advertisement for Timeplastโs Regulation CF Offering. Please read the offering circular at invest.timeplast.com.
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P.P.P.S. - If you're reading this sentence, you're the kind of person who pays attention to details. That's exactly why you'll succeed. Now, prove me right by taking action on something above and refer someone to this newsletter ;)